A managerial strategy for video conferencing implementation
Sadie, Alida Jeanetta
Sadie, Alida Jeanetta
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Abstract
Video conferencing networks are complex. Implementation and cross-departmental functioning requires a managerial strategy to ensure a systematic and logical implementation process. The implementation of video conferencing equipment is based on existing managerial strategies e.g. Process, System, Operation and Project Management in a Total Quality Management (TQM) framework. Managerial functions (planning, organising, activation/motivation and control) are applied in the concluding of an effective managerial strategy for video conferencing implementation. The proposed managerial strategy for video conferencing implementation was tested with video conferencing equipment suppliers (in-depth structured interviews) and video conferencing network managers (questionnaires) in Gauteng. The proposed strategy (chapter 5) as constituted from comprehensive literature studies (chapters 3 and 4) needed to be adapted. The final video conferencing implementation strategy (chapter 8) indicated that the inclusion of processes and procedures is not sufficient to ensure successful implementation. The final strategy for video conferencing implementation is a flexible strategy that is aligned with existing managerial (operational and implementation) strategies to ensure successful implementation. This is based on the involvement of senior, middle and lower management that also includes the appointment of project teams to ensure successful cross-departmental implementation. The formulation of quality structures and evaluation criteria ensures that strategic objectives set in the strategic plan, vision and mission statement, are achieved. The conclusion of the implemented project is by testing the project through pilot projects and finalising project documentation by means of an acceptance letter to the management team. Dissemination of data (whether the project was successful or not) has to be made to the senior management team. Video conferencing implementation is not just an action that takes place on an ad hoc basis. It requires a logical and systematic plan, supported by a scientific managerial strategy to ensure that the set objectives and quality standards are achieved.
Description
Submitted in fulfilment of the requirements for the degree, Magister Technologiae: Office Management and Technology in the Department of Office Management and Technology,
Faculty of Management Sciences at the Tshwane University of Technology
Date
2004-01-01
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Tshwane University of Technology
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Keywords
Video conferencing networks; implementation process; Managerial functions; Project Management ; Total Quality Management framework